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Finds what's leaking
Every unanswered enquiry, unchased no-show, failed card and drifting member — found, priced, and put in a queue. Nobody has to go looking for it.
GymLeverage finds the revenue your gym is losing, does the follow-up and marketing to win it back, and runs the admin that eats your week. Free 3-minute audit — no card, no call.
Every gym loses money in the same four places. None of it looks urgent on a Tuesday, and none of it is anyone's fault — the volume simply outruns what any team catches by hand. More members means more failed cards. More marketing means more leads nobody got to.
Only 22% of gym enquiries get a reply within the hour. The rest join whoever answered first — usually not you.
Les Mills · at 50 enquiries/monthBoutique gyms churn 35–45% a year, and half of those quit inside the first 90 days. Nobody notices at day 30.
Cutting churn by a quarter · 100 members5–10% of recurring charges fail every month, and billing failures drive 30–40% of all member attrition. Most of it is recoverable.
IHRSA · 100 members at $20025–35% of booked consults don't show. A reminder sequence cuts that by up to 90% — but somebody has to send it, every time.
Industry average · per missed consultNone of this ever arrives as a bill. It shows up as a year that felt busy and finished flat — and the gyms it hurts most are the ones growing fastest, because every one of these scales with your member count.
Take the free audit →I'm Ryan. I own Inner Strength in Pittsburgh. I know what it's like to find out three weeks late that a good member stopped coming — and to realise nobody dropped the ball, there were just more balls than hands.
So I went looking for the real numbers: what percentage of enquiries actually get answered in an hour, what share of cards fail each month, what churn really costs. Those benchmarks are what this is built on, and they're the same ones on this page.
I didn't want another dashboard telling me what I already knew. I wanted the work done. So I built it, ran it in my own gym first, and only then started installing it in others.
That's also why there are only five founding spots. I do every implementation myself.
Finding the leaks is where it starts, not where it stops. Four kinds of work, done without adding a single hour to anyone's week.
Every unanswered enquiry, unchased no-show, failed card and drifting member — found, priced, and put in a queue. Nobody has to go looking for it.
The follow-up text, the win-back email, the class reminder, the card-failed notice. Written in your gym's voice, sent when you allow it. The work that never fits into a day.
Programming, consult scripts, staff development, the P&L, the weekly numbers. The jobs that pile up behind the coaching and get done at 10pm or not at all.
Campaigns, reactivations, referral pushes, new offers to the members you already have. Not only recovering money — making some.
The tools you're stacking now run $560–$1,100 a month between them, and each one only does part of the job. None of them talk to each other, so nothing acts on what another one knows.
Command — pipeline, schedule, payments and campaigns in one place.
Finance Engine — honest P&L, real MRR, the dead cards nobody caught. Pulls from QuickBooks.
Reporting & KPIs — leads, visits, utilisation, ARM, member LTV, month-end snapshots.
AI Autopilot — writes the follow-up, the win-back, the card-failed notice. Sends when you allow it, and tells you what it did.
Sales Engine — consult scripts and pipeline maths, minus the guesswork.
Client Profiles — one record per member, with waivers and intake signed from a phone.
Programming Engine — safe, screen-driven programs in seconds, delivered to the member's phone with no app to install.
Leadership Engine — staff development, 1:1s and role KPIs that don't live in one person's head.
Marketing Engine — annual and quarterly plans, copy in your gym's voice, publishing straight to YouTube, Facebook, Instagram and TikTok.
Viral Video — ranked formats, hooks, full scripts and a teleprompter to film in one take.
No demo marathon, no twelve-email sequence before anyone tells you a price.
Three minutes, no card, no call. It shows where your gym is losing money and roughly how much.
3 minutes · freeA $500 assessment against your real numbers, credited in full against implementation. If it's not a fit, you'll know in the first ten minutes.
One week · $500, creditedYour data, your rules, your staff, your voice. Then two weeks in safe mode where nothing sends and you watch it work.
One week, then liveAt $5,000 to install and $1,500 a month, it should pay for itself several times over or not be sold at all. Here's the honest line.
If you're in the right column, the assessment will say so in the first ten minutes and you'll keep your money. That happens, and it's a feature.
GymLeverage isn't software you sign up for and figure out. It gets installed around how your gym actually runs — your numbers, your rules, your staff — and then it works whether or not anyone remembers to open it.
An audit of where your gym is losing money. Your data mapped and cleaned. Your CRM, booking and payments connected. Your operating rules written down — response targets, what counts as at-risk, what the system may do on its own. Workflows built for your situations. Messages that sound like you. Your staff set up and trained. Then a dry run where nothing sends and you watch it work.
Skipping that step is how software ends up paid for and unused. It's also why this can only be done five times at once.
More than one location? Priced after an assessment, never off a page — request a proposal.
So has nearly everyone at this price. That's why the implementation exists and why it isn't optional — the week of setup is what makes the difference between a login you forget and a system that works while you coach. If you want a tool you configure yourself, this is the wrong one.
It is. It's also less than one year of unanswered enquiries at the industry response rate. You don't have to take that on faith — the $500 assessment runs your real numbers first and comes off the implementation in full. If the numbers don't justify it, you'll be told.
For the first two weeks it can't say anything at all. Safe mode drafts everything and sends nothing, and you read what it would have sent to real people. After that you choose what it may send on its own, message type by message type. It never gets blanket permission.
You export all of it to CSV, including on your last day. No exit fee, no retention call, no holding your member list hostage until you reconsider.
Because one person does every implementation and that person is me. It's a real constraint, not a countdown timer. When the five are full the price goes to $10,000 and $2,000 a month, and founding partners keep their rate.
Correct. Five founding gyms haven't happened, which is exactly why the founding price exists and won't again. You'd be early, with everything that means in both directions.
Three minutes. No card, no call, no salesperson. You'll see where the money is going and roughly how much — whether or not you ever speak to me.
Take the free audit →